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Headlines
  • Board-level challenge to see the business from a customer perspective
  • Refresh of visual identity for the business and its product ranges
  • Positive change to workforce culture and recruitment
  • Change in sales strategy thanks to renewed market confidence.

Background

Sinclairs is family-run Yorkshire stationery manufacturer which has been in business since 1837. They are one of the largest producers of paper based stationery in the UK with distribution throughout the wholesale, educational, office, commercial and retail sectors.


Objective

The firm had seen a decline in sales for reasons largely beyond its control. Not only was the world in the grip of a recession, but customers had begun sourcing from the Far East and competition was increasingly tough in Sinclairs’ key educational wholesale sector. They had a great asset in their Silvine brand, but it was time to freshen everything up, reaffirm the business strengths, and look to new markets.

Sinclairs staff member mixing paint
“The Other Person has helped to make our products more desirable and saleable across a range of markets.”

Simon Medley, Marketing Manager

Solution

We were given access to Sinclairs’ board of directors. We offered them an objective perspective on their brands, and challenged them to see the company from their customers’ point of view. Following a strategic review, a wide range of changes were implemented, including a reworking of the company’s visual identity. We challenged Sinclairs to look at new opportunities and markets, and redeveloped their main brand, Silvine, to help them build direct relationships with high-street stationery chains and big supermarkets for the supply of both white-label stationery and Silvine-branded products


Testimonial

“The Other Person has breathed on pretty much anything marketing and design related we’ve done over the last 10 years. They’ve been involved with majority of our range refreshes, new products and planning helping to make our products more desirable and saleable across a range of markets.”
Simon Medley, Marketing Manager

Sinclairs stationery product lines