Switch2 is a £13m business which helps public and private landlords to make a success of community heating schemes. They optimise energy efficiency, keep costs fair, and protect vulnerable residents from fuel poverty.
We were originally approached to create a new website for Switch2. However, after exploring their existing messaging, we asked them to first take a step back and examine their brand positioning.
The senior management team at Switch2 engaged in a brand workshop with us. Together, we explored the way the market saw the business, and whether that tallied with the reality of the business and where the board wanted to take the brand. This uncovered some noticeable mismatches.
We worked with Switch2 to explore market opportunities which they could exploit more fully, creating a broader and more sustainable offer. We also developed a set of brand messaging to communicate a clearer, more accurate market proposition.
“Working on our brand with The Other Person made us think about what we were trying to achieve, how we were perceived, and what was important to our end customers,” says Ian Allan, Head of Research and Development. “Understanding our brand personality was a particularly fascinating exercise.
“We were challenged to bring our core values to the front. This gave us clarity and a shared goal, which has been very positive and motivating. We realised we’d been under-selling ourselves.
“This process has helped us to take strategic decisions about moving into a new market segment. Stronger, clearer messages about what we do, and why, have given us the confidence to raise our profile in London and with government and industry groups.
“Overall, it was a very valuable process and we’ve made a great deal of use of the work. The Other Person went on to redevelop our website, which now offers clarity about our full service offering.”
“It has been extremely valuable. We’ve been able to articulate our true mission and purpose, which has meant we’ve been able to reposition ourselves and communicate that mission more effectively. We’ve since moved the business up the value chain.”