# The Other Person

> A brand design agency based in Leeds, Yorkshire, UK. We help growing businesses build distinctive brands that work harder — across strategy, identity, and execution.

## About

The Other Person is a brand design studio founded in Leeds. We specialise in brand strategy, visual identity, and creative direction for ambitious businesses across the UK. Our clients range from early-stage startups to established SMEs looking to reposition, refresh, or launch something new.

We believe most brand problems are really business problems in disguise — so we start with thinking before we start with design.

**Services:**
- Brand Strategy — positioning, naming, audience definition, brand architecture
- Visual Identity — logo design, typography, colour, brand guidelines
- Brand Activation — packaging, print, digital, environmental, motion
- Creative Direction — campaign thinking, art direction, content strategy

**Location:** Leeds, Yorkshire, UK
**Founded:** by a small team of strategists and designers who care more about outcomes than aesthetics

## Work

Our case studies are published at https://theotherperson.com/work and include:

- **MSL** — brand strategy and identity for a fast-growing facilities management business, built for its next phase of growth
- **Soakly** — building a name, brand, product design and multi-platform SaaS application for the UK swim school industry from scratch
- **Sentio Partners** — a distinctive identity for a corporate finance advisory, standing out in a sector where everyone looks the same
- **Water Babies** — bringing brand consistency to a global baby swimming franchise operating across dozens of territories
- **Stell** — a new identity for a 150-year-old Yorkshire manufacturer (Stell Cardboard Tubes & Cores) that finally matched its reputation
- **MBP Solutions** — protecting brand equity and building a platform for international growth for a global circular economy business
- **tap-in** — a new name, brand and platform taking a Yorkshire plumbing merchant from local trader to nationwide supplier
- **Titus Learning** — a sharper brand identity for a growing global e-learning business

## Insights

We publish thinking on brand, business, and creativity at https://theotherperson.com/insights

Topics covered include brand strategy, positioning, visual identity best practice, and the relationship between brand and commercial performance.

## Contact

- Website: https://theotherperson.com
- Contact page: https://theotherperson.com/contact
- Based in Leeds, serving clients across Yorkshire and the UK

## FAQs

**What kind of businesses do you work with?**
We work with growth-stage and established businesses across a range of sectors — from consumer brands and professional services to tech, leisure, and manufacturing. Most clients come to us when their brand no longer reflects how good their business actually is.

**Do you only work with businesses in Leeds and Yorkshire?**
No — we work with clients across the UK. But we're proud to be based in Leeds and part of Yorkshire's growing creative economy.

**What does a typical project look like?**
Most brand projects start with a strategy phase — workshops, research, positioning — before moving into identity design. We usually work in close partnership with founders and leadership teams.

**Do you do websites?**
We design and direct digital experiences, and partner with specialist web development studios for build. We can lead the end-to-end process.

**How do I start a project?**
Get in touch via https://theotherperson.com/contact and we'll arrange an initial conversation.