<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Core pages -->
  <url>
    <loc>https://theotherperson.com/</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/work</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/how-we-work</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/brand-conditions</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/brand-conditions-quiz</loc>
    <lastmod>2026-07-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/insights</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/contact</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/privacy</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.2</priority>
  </url>

  <!-- Case studies -->
  <url>
    <loc>https://theotherperson.com/work/msl</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/work/soakly</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/work/sentio-partners</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/work/water-babies</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/work/stell</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/work/mbp-solutions</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/work/tap-in</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/work/titus-learning</loc>
    <lastmod>2026-06-18</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Insights articles -->
  <url>
    <loc>https://theotherperson.com/insights/tap-in-rename</loc>
    <lastmod>2026-06-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/insights/manufacturing-brands-2005</loc>
    <lastmod>2026-06-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/insights/referral-ceiling</loc>
    <lastmod>2026-07-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://theotherperson.com/insights/investor-brand</loc>
    <lastmod>2026-07-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>

</urlset>
