Rebrand to combine an ambitious growth strategy with a strong reputation.
MSL is a national facilities management company built on long-term relationships and a people-first culture. When they set out a serious three-year growth plan, the existing brand was the one thing that wasn't keeping pace.
“This rebrand gives us clarity, confidence and a platform to
build on.”
The challenge
MSL had built a strong reputation across the facilities management sector, serving clients including the British Heart Foundation, New Look, Pets at Home and Marie Curie. The business was growing, the relationships were strong and the ambition was significant: a clear plan for the next phase of serious growth.
The brand didn't reflect the scale, the quality or the direction of the business. That gap matters when you're trying to win at the next level.
To grow credibly, attracting new clients and the right people, MSL needed a brand that could carry that ambition and communicate it with confidence.
The thinking
We started with the people. Workshops with the senior team designed to get past the approved answers and into what was actually true about the business: its values, its culture, what made it different to the alternatives and what the best clients consistently said about working with them.
What came out was clear: MSL's greatest asset wasn't its systems or its scale. It was its people and the quality of the relationships they built. That became the foundation for the repositioning.
The new identity balances structure and humanity: confident and consistent enough to support serious growth, grounded enough to stay true to the culture that built the business.
We defined the value proposition and brand pillars, developed the visual identity and translated the thinking into a new website that finally reflected the quality of the service and relationships MSL delivers every day.
The result
Full rebrand and website supporting next phase of growth.
MSL now has a brand that reflects the business they have actually built, and the business they intend to become. A clear platform for growth: consistent across all touchpoints, strong enough to open the right doors and true to the people-first culture that sets them apart in their sector.
The workshops gave the whole team clarity and alignment around a shared sense of purpose and direction. The brand gave that clarity a face.
Working with The Other Person has been a hugely positive experience for our business. From the outset, the right balance of structure, empathy and challenge was there, quickly building trust with the team and creating workshops that were engaging, inclusive and genuinely useful, not just theoretical exercises. The result of that process is a new brand identity that feels authentic and confident, not forced or over-designed. It captures our people-first culture, our professionalism and our ambition for the future. This rebrand has given us much more than a new look. It has given us clarity, confidence and a platform we are proud to build from.Fabien Caqueret, Managing Director
MSL
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