Recognising how to match a brand's direction to strong founder vision and leadership.
We've worked with Titus across several years and multiple stages of their growth. By the time they came to us for the rebrand that matters most, the one you're looking at now, we knew the business inside out. That made all the difference.
“We have a distinct brand identity that gives us huge standout
in a crowded marketplace.”
The challenge
Titus had grown from a small operation into a Moodle Certified Premium Partner with clients in over 30 countries, offices in the UK and UAE, and a clear strategic ambition: to move away from the education sector and into the more commercially valuable corporate learning market.
That shift was significant. A different audience, different buying signals, different expectations of what a credible partner looks like. The existing brand had served them well, but it belonged to a previous chapter.
They needed an identity that could stand confidently alongside the biggest players in the industry. And a name to match.
The thinking
Having worked with Titus over several years, we understood the business at a level that made the discovery process sharper. We knew what had worked, what had changed and, most importantly, where the ambition was pointing.
The new identity was built around momentum and clarity. The Flow, a dynamic T-mark, was designed to represent Titus's position at the forefront of virtual learning solutions. Forward-looking, confident, built to scale.
We recommended dropping Learning from the name. In practice, everyone in their market already called them Titus. Making it official was a signal: this was a business that had outgrown its original identity in the best possible way.
The new strapline, Leading Learning Solutions, placed their ambition plainly and gave the corporate market a clear signal about who they were dealing with.
The result
30+ countries · Moodle Certified Premium Partner · Sales doubled on previous rebrand.
Titus now stands as one of the most recognisable brands in the e-learning sector. Their platform is trusted by organisations including CNN, Superdry, the NHS and Dermalogica, and their identity has the weight and confidence to match.
The name change alone sent a message. Combined with the new visual identity, it gave Titus the platform to pursue the corporate market with genuine confidence.
After the initial Discovery Day alone, we felt like our investment with The Other Person was worthwhile. They made us think not only about our brand and marketing, but also about wider goals and business strategy. They were good enough to give us multiple new ideas to consider, and freely shared their considerable insight and experience with us. They went on to create our new brand of which we're extremely proud. We now have a very distinct brand identity that gives us huge stand-out in a crowded marketplace; reflects our personality; and helps us to sell effectively and confidently.Seb Francis, Co-founder and Director
Titus
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