Time after time, however, we see businesses miss that opportunity. Some struggle to know what to say to the outside world. Some think the way they communicate is fine – when in reality it isn’t clear, doesn’t reflect their business, and can even be damaging. Some say a lot without really saying anything. Some don’t say enough. Some complicate things so much that customers are bewildered. Some can’t be objective; by the time their communication leaves the building, it feels wonderful to the business but means nothing to potential customers.

The truth is, it’s very difficult to see the forest for the trees. That’s why you need the objective help of specialists in brand communication. People whose job it is to help you sell more to the right people. People who get a kick out of helping businesses to flourish.