A world leader entering its next phase. The brand needed to catch up.
MBP Solutions had grown into a global business with genuine authority in its field. The brand had served them well, but it was no longer keeping pace with the scale and ambition of the company behind it.
“The brand matches the scale and ambition of where we’re heading next.”
The challenge
We initially worked with MBP on a complete overhaul of their website: improving clarity, navigation and messaging for a growing international audience. During that process, something became clear: the wider identity needed attention too.
Not replacing. Evolving.
The business had built strong recognition and real credibility over two decades. The answer wasn't to start again. It was to bring the brand up to the level of the company it represented.
The thinking
The existing identity had equity worth protecting, so we started by understanding what that equity was: where recognition lived and what couldn't be lost.
From there, we refined and strengthened: clarifying the logo, introducing a more confident visual system, and building a clearer connection between the identity and MBP's core proposition around innovation and sustainability.
The evolution needed to feel earned: credible internally, recognisable externally, and built to support the next stage of international growth.
The result
Stronger global brand presence across digital and communications.
The updated identity gave MBP Solutions a cleaner, more confident and more consistent brand presence, protecting the equity built over twenty years while giving the business a platform that matched where it was heading.
The work covered the full visual system, digital communications and a campaign programme tied to the company's anniversary milestones.
"It's a simple, clean, strong, no-nonsense piece of design that reflects MBP Solutions as a business. We're evolving the way we present ourselves so the brand matches the scale and ambition of where we're heading next."Helen Sainsbury, CEO
MBP Solutions
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