MBP Solutions
Helen Sainsbury, Chief Executive Officer. MBP Solutions.It’s a simple, clean, strong, no-nonsense piece of design that very much reflects MBP Solutions as a business. We’re updating our overall look and feel so that we have a distinctive, immediately recognisable image that will support our next 20 years of growth in an increasingly important and dynamic market.
Situation
MBP Solutions is a world leader in the collection, handling, processing, production, and application of biological by-products and related services. The Other Person initially worked with MBP Solutions to help the business completely overhaul its website design and content in order to improve the clarity of messaging, the ease of navigation and to reflect the growing international stature of the business. During the website development work The Other Person recommended that at some stage in the future MBP Solutions should consider refining and strengthening its corporate identity. MBP Solutions subsequently asked The Other Person to submit proposals for a new identity as part of a wider brief to enhance their sales activity and to help the business to celebrate its 20th anniversary.
Resolution
The Other Person looked at four different routes for “evolving” MBP’s original blue and green logotype in order to clarify and strengthen the logo and link it more closely to the overall “solutions” business proposition, reflected in the business name of MBP Solutions. This included the visual promotion of the strapline “Biological by-products for tomorrow’s environment” which was originally created as part of the website development work.
The original logotype was subtly redrawn and refined and a stronger and broader colour palette was introduced to reflect the company’s core values (International, Professional, Innovative and Sustainable) and to give a greater overall sense of dynamism. The new identity was then applied to all the core visual elements in the business, primarily by the client themselves supported by The Other Person, and featured as a key element in the company’s 20-year anniversary celebration activities.
Outcome
We weren’t certain if we needed to develop our brand identity. The Other Person
showed us how it could be done very cost-effectively and in a way that would
enhance the visual elements and protect the brand equity that we have built up
over the last 20 years of steady business growth.
And that’s what’s been done. Everyone likes it. It is a clear case of evolution not
revolution, as we wanted, and we are excited to be rolling it out as we enter the
next phase of our global growth plan.
Georgia Ionascu. Marketing Manager. MBP Solutions
