MSL wanted to update its look and feel in the marketplace and highlight the quality of both its people and its technology as part of their overall sales story - targeting both their internal and external audiences.
The suite of brand characters has given Water Babies a distinctive, unique and instantly recognisable brand identity that transcends cultures and countries.
A new visual identity was created to reinforce Titus’s overall “Tailored solutions” business proposition (co-developed to support brand longevity and diversification).
