MSL wanted to update its look and feel in the marketplace and highlight the quality of both its people and its technology as part of their overall sales story - targeting both their internal and external audiences.
The suite of brand characters has given Water Babies a distinctive, unique and instantly recognisable brand identity that transcends cultures and countries.
The Other Person proposed a complete name change supported by a new identity and an aligned story for the business.
A new visual identity was created to reinforce Titus’s overall “Tailored solutions” business proposition (co-developed to support brand longevity and diversification).
Nemo has enabled Water Babies to grow rapidly both across the UK and around the world as the leading baby-swimming brand.
MBP Solutions is a global leader in the repurposing of by-products - and also one of the industry’s best kept secrets.