To successfully address any business problem or challenge you have to know what the reality is in the first place.
Our Discovery Days, Engagement Barometer and a range of other established research and diagnostic techniques (including skilful listening and questioning), enable us to get right to the heart of most situations.
Look through our Brand Condition™ guide to self-diagnose what condition you think your brand is currently in.
Controlling your brand is harder than you might think – because the true reality lies in the hearts and minds of other people; including your customers, employees, competitors, suppliers, shareholders and the media.
That’s why it’s so important to manage your brand; to continually work to influence what people think and feel about it. You may have more brands than you think: there’s your business; your products and services; and all of your people, at all levels. Everything about your business is a manifestation of your brand in one way or another.
You may find it helpful to step back and think about what condition your brand is in. Drawing on our experience, we’ve identified some typical ‘brand conditions’. Scroll through the list, and tick any that you feel match your brand or your business. You can tick more than one. You might be a combination. Why not give us a call for an informal chat - we can help with most brand conditions.