Titus Learning
Seb Francis. Co-founder and Director, Titus Learning.After the initial Discovery Day alone, we felt like our investment with The Other Person was worthwhile. They made us think not only about our brand and marketing, but wider goals and business strategy. They were good enough to give us multiple new ideas to consider, and freely shared their considerable insight and experience with us. They went on to create our new brand of which we’re extremely proud.
We now have a very distinct brand identity that gives us huge stand-out in a crowded marketplace; reflects our personality; and help us to sell effectively and confidently
Situation
Titus Learning is a market leader in the world of e-learning, particularly for the education and corporate sectors, with clients ranging from international schools such as Nord Anglia Education (NAE) and Dulwich College International, through to governing bodies like British Weight Lifting. Titus is one of a select global group of certified Moodle Partners who are able to customise the Moodle online learning system - and other systems - to help meet the learning needs of a whole range of education and training organisations and their end users.
Titus wanted input to help them reposition and refresh their brand to reflect and support their continuing growth, both in the UK and internationally. There was also the requirement to reinforce their positioning alongside Moodle and to do so in a way that would differentiate them and their service from their competitors.
Resolution
We worked closely with the dynamic and driven leadership team at Titus to develop a high visibility and contemporary identity, structured around a new, sales-centred, emotive tagline: “Smartly tailored e-learning”.
A new visual identity was created to reinforce Titus’s overall “Tailored solutions” business proposition (co-developed to support brand longevity and diversification); and a detailed company story and language palette was specifically developed for Titus.
The aim throughout the project was to enable the Titus Learning team to fully understand, own and apply their new identity as they grow. They have successfully applied their identity to their full range of marketing and sales activity, including their website, exhibition stands, public relations activity, recruitment, point of sale and sales literature.
Outcome
Since launching their new brand in October 2017 sales have doubled. Titus has won a number of significant new clients and the company has extended their activities into two new market sectors.
